Books That Get Leads: Finishing Your Book is Only the Beginning
Introduction
As a writer, it can be a challenge to get your work noticed in today’s crowded publishing world. Not only do you need to create engaging content, but you also need to find ways to reach your target audience and convert them into loyal readers. This is where “Books That Get Leads” comes in – a comprehensive guide that provides actionable strategies for finishing your book, building your platform, and promoting your work to the right audience. In this review, we’ll take a closer look at the book and assess its value for writers looking to make an impact in the publishing industry.
About the Author
Before diving into the content of “Books That Get Leads”, it’s worth getting to know the author, Claire Diaz-Ortiz. Diaz-Ortiz is a bestselling author, speaker, and entrepreneur who has been featured on CNN, The New York Times, and The Today Show. She has also worked as an early employee at Twitter, where she helped evangelize the platform and build its user base. With her background in both social media and publishing, Diaz-Ortiz is uniquely qualified to offer insights on how writers can leverage digital platforms to grow their audience and promote their work.
The Contents of the Book
“Books That Get Leads” is organized into three main sections: Finishing Your Book, Building Your Platform, and Promoting Your Work. Each section includes multiple chapters that delve into specific strategies and tactics for achieving the goals at hand.
In the first section, Finishing Your Book, Diaz-Ortiz offers tips for overcoming writer’s block, organizing your thoughts, and completing your manuscript. She also provides guidance on how to choose the right publishing path for your book, whether it be traditional publishing, self-publishing, or hybrid publishing. One standout chapter in this section is “How to Write Faster and Better”, which provides practical advice for increasing your productivity and improving the quality of your writing.
The second section, Building Your Platform, is all about establishing your brand and building a loyal following of readers. Diaz-Ortiz covers a range of topics in this section, from creating a website and social media presence to building an email list and leveraging paid advertising. She emphasizes the importance of creating an authentic voice and staying true to your values, while also being strategic in how you present yourself online. A particularly useful chapter in this section is “How to Build an Email List”, which provides a step-by-step guide for growing your list and converting subscribers into buyers.
The final section, Promoting Your Work, focuses on how to get your book in front of the right people and generate buzz around your brand. Diaz-Ortiz covers both traditional and digital marketing channels, including book signings, speaking engagements, podcasts, and online advertising. She also emphasizes the importance of building relationships with influencers and leveraging the power of word-of-mouth marketing. One standout chapter in this section is “How to Leverage Amazon’s Algorithms”, which provides insight into how the world’s largest online retailer recommends and promotes books to its users.
The Pros and Cons of “Books That Get Leads”
Overall, “Books That Get Leads” is a valuable resource for writers looking to make a splash in the publishing industry. Diaz-Ortiz’s experience in both social media and publishing shines through in her practical advice and actionable tips. The book is also well-organized and easy to read, with a clear structure that guides readers through the process of finishing their book, building their platform, and promoting their work.
That said, there are a few areas where the book falls short. Some of the advice is fairly basic, and may not be useful for writers who are already well-versed in digital marketing and self-publishing. Additionally, some of the examples and case studies are fairly superficial, and could benefit from more in-depth analysis and explanation.
Conclusion
If you’re a writer who’s struggling to get your work noticed in today’s competitive publishing landscape, “Books That Get Leads” is definitely worth a read. Diaz-Ortiz offers a wealth of practical advice and actionable tips, backed up by her own experience and success in both social media and publishing. While the book may not be useful for more experienced writers or those looking for highly detailed analysis, it’s a great starting point for anyone looking to build their brand, grow their audience, and promote their work effectively.
